On August 24, the Chinese learning group of Curtin Business School, Curtin University, Australia visited College of Business, Shanghai University of Finance and Economics (SUFE) to jointly hold the MBA Joint Class, and explored the differences in business culture between China and Australia with MBA and iMBA students of College of Business, Shanghai University of Finance and Economics. The event was chaired by Chen Xi, Director of MBA International Exchange and Cooperation, College of Business, Shanghai University of Finance and Economics.
At the beginning of the event, Chen Xi first made a brief introduction on the origin of cooperation between the two schools. Subsequently, Prof. Andrew Zint, Leader of the Chinese learning group of Curtin Business School, began the first lecture.
With the "Marketing in China" as the theme, he shared his own research experience in China's marketing market culture. He pointed out that, to take a strong foothold in the Chinese market, three issues shall be noted: the understanding of the market culture, the choice of local partners, and the understanding of the Chinese rules.
Then, Prof. Richard Foristel, US Director of iMBA Project, College of Business, SUFE, gave a second lecture. With the "Marketing cases study in China" as the theme, he made an analysis and comparison on the marketing strategy of a number of enterprises in China, and introduced the latest payment tools in China at present.
In the interactive session, the Chinese and Australian students were divided into three groups to carry out group discussions, focusing on "How to attract Chinese tourists to Australia", "How to promote 'Made in Australia' brands in China" and "How to promote the 'Australian expertise', especially the expertise in the field of service to the Chinese market". And then the three groups made a presentation, respectively. The excellent presentation of the three groups were highly praised by both professors.
Finally, Chinese and Australian students exchanged gifts and took a group photo. The holding of this event has further deepened the link between College of Business, Shanghai University of Finance and Economics and Curtin Business School, Australia, laying a solid foundation for the further cooperation.