Distance Makes the Heart Grow Fonder...

题目：Distance Makes the Heart Grow Fonder: A Construal-level Perspective of Entrepreneurial Opportunity Evaluation

演讲人：段锦云，苏州大学心理学系教授（博导）

时间：2018年5月22日（星期二）下午1：30-3：00

地点：商学院武东路校区206

摘要：

Using three randomized experiments with samples of nascent, novice and expert entrepreneurs, we theorize and find robust direct and risk perception mediated effects of three dimensions of opportunity construal on opportunity evaluation. For nascent entrepreneurs, opportunities loom more attractive, and anticipated losses more affordable, at greater temporal, social and spatial distance. Both the direct and risk perception mediated effects progressively taper off with exposure to, engagement in, and extent of entrepreneurial experience. By separating the effects of second-hand and first-hand experience, we begin to explain why the well-established positive effects of distant construals fade with the onset of three different kinds of entrepreneurial experience. Taken together, our three studies specify boundary conditions for future applications of construal-level theory to the domain of entrepreneurship.

简介：

段锦云，工业心理学博士，苏州大学心理学系教授（博导）。浙江大学应用心理学本科—博士。曾赴香港城市大学管理系工作。研究方向为组织行为学、行为决策等。主持完成国家自然科学基金面上项目（71372180）和青年项目（70902056）（结项优秀），教育部人文社科青年基金（09YJCZH087）。获江苏省“青蓝工程”优秀青年骨干教师，第二届江苏省‘青年社科英才’（2017），苏州大学东吴学者。国家自然科学基金、IACMR和十多本国内外期刊匿名审稿人。在心理学报、管理世界、Journal of Organizational Behavior、Computers in Human Behavior、Frontiers in Psychology、Journal of Management & Organization等国内外期刊发表论文100余篇。