题目：The Face of Misconduct: An Expectancy Violations Perspective on CEO Facial Features and Media Engagement with Corporate Wrongdoing

主讲人：Jun Gu，Senior Lecturer，Monash Business School，Monash University

时间：2018年6月12日（星期二）下午2：15-3：00

地点：商学院武东路校区大楼114室

摘要：

We examine the microfoundational origins of media engagement (i.e., attention and opinion) with corporate wrongdoing. Drawing on Expectancy Violations Theory and the nascent literature on CEO visual imagery, we argue that firms led by less dominant CEOs, evidenced by their facial width-to-height ratio (fWHR), invite greater attention and more negative opinions from the media in the aftermath of wrongdoing. Media engagement in turn will be associated with higher subsequent advertising intensity, especially for B2B firms. Our findings based on a sample of corporate wrongdoings of US firms from 2005-2015 suggest that (1) cues inferred from CEO facial features may serve as an important microfoundational source of nuance in media engagement with wrongdoing and (2) the heterogeneity in responses to media engagement needs to account for the product-market profile (e.g., B2B vs. B2C) of the organization. Our model evidences how firm expenditures in the aftermath of wrongdoing are partially influenced by preconceived expectations of a CEO. We discuss implications for theory and practice.

主讲人简介：

Jun is currently a Senior Lecturer in the Monash Business School, Monash University. His research interests include ethical decision-making, leadership, negotiation, and the career and leadership development of Asians/Chinese in the west. His work has appeared in journals such as Journal of Organizational Behavior, Journal of Experimental Psychology, General, Journal of Experimental Social Psychology, Journal of Business Ethics.