Entrepreneurship is all about doing, using ideas and resource to give buyers value. Entrepreneurs are constantly
looking for change calling for new ways to bring satisfaction or even delight to consumers. As an MBA Program, we
help our students to systematically organize, search, and deliver themselves. But - and this defines entrepreneur and
entrepreneurship -the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Entrepreneurship is the implementation of an inpidual's talent in the resources in which he is available with; and
expanding these resources in the future so that one can get inpidual as well as general i.e. social success. It comes
from the French verb entreprendre which means to undertake. Entrepreneurship is the act and art of being an
entrepreneur or one who undertakes innovations or introducing new things, finance value and satisfaction obtained
from resources by the consumer.
Systematic innovation therefore consists in the purposeful and organized search innovations exploit change. To be sure, there are innovations McDonald’s both drastically upgraded the yield from resources, and created a new market and a
new customer. This is also entrepreneurship.