复旦大学 市场营销系 博士

北京航空航天大学 数学系 理学学士

2023.07-至今，上海财经大学商学院 运营管理系

2020.04-2023.06，中山大学管理学院 市场营销系

1. Yuansheng Wei, Lin Tian, Baojun Jiang (2026) Ad intensity  and content provision on revenue-sharing content platforms. Journal of Marketing Research (forthcoming).

2. Yuansheng Wei, Hang Wei, Lin Tian, Baojun Jiang (2026) Content Exclusivity on Advertising Revenue-Sharing Platforms. Information Systems Research (forthcoming).

3. Yuansheng Wei (2025) Platform retailer's information sharing under hybrid selling. Marketing Letters 36 (4): 811-822.

4. Yuansheng Wei, Yuxuan Dong (2022) Product distribution strategy in response to the platform retailer's marketplace introduction. European Journal of Operation Research 303(2): 986-996.

5. Yuansheng Wei, Pei Huang (2019) A model of product compatibility introduction with consumer recognition. International Journal of Research in Marketing 36(4): 613-629.

 1. "A strategic analysis of content acquisition contract in a digital content market," (Under Second-Round Review at International Journal of Research in Marketing)

2. "Uniform or Differentiated Pricing? Menu Pricing and Platform Fees on Food Delivery Platforms," (Under Review at Information Systems Research).

国家自然科学基金青年项目，《产品生态型企业竞合策略研究》(批准号:72102241，起止年月:2022.01- 2024.12)，主持人

国家自然科学基金面上项目，《流行病突发情境下源于个体易感染心理的舆情滋生机制及信息披露效应研究》(批准号:72072191，起止年月:2021.01- 2023.12)，参与人

国家自然科学基金面上项目，《基于非参选择模型的在线产品品类优化研究》(批准号:72371255，起止年月:2024.01- 2026.12)，参与人