刘汝晗
/ Assistant Professor
教师
电话:18813089019 邮箱:liuruhan@mail.shufe.edu.cn
主要研究方向
Marketing for good; sustainable consumption; employee well-being; rural development; the marketing-finance interface
EDUCATION

Ph.D., Marketing, Peking University, China, 2018-2024

Visiting Ph.D. Student, Marketing, Booth School of Business, University of Chicago, USA, 2022-2023

B.A., Finance (major), Education (minor), Beijing Normal University, China, 2014-2018


WORK EXPERIENCE

Assistant Professor, Marketing, Business School, Shanghai University of Finance and Economics, 2024-2030


PUBLICATIONS

Liu, Ruhan, Xing Li, and Rui Wang (2022), “Investors' Marketing Background and Venture Performance: Empirical Evidence from Chinese Start-ups,” Journal of Marketing Science, 2 (2), 1-23.

Zheng, Xiaoying, Runlei Han, Ruhan Liu, and Jing Xu (2024), “The Interactive Effect of Processing Fluency and Information Credibility on Donation in the Digital Philanthropy Context,” Acta Psychologica Sinica, 56 (2), 226-238.


TEACHING

Econometrics (PhD)

Marketing Theories (Undergraduate)