2023年上财iMBA双师同堂学习之旅 | Alan MacCharles《Strategy and Competition》: 决策的人性常数

在上财iMBA《Strategy and Competition》课程中,学生利用之前课程中学到的所有概念、理论和工具,研究商业政策和政策决策的概念和实践应用。本课程涵盖当前的业务和发展问题,学生通过学习,能够分析并推荐一种全面可行的方法来应对实际情况。


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双师同堂中,Dr. Alan MacCharles邀请昇汨商务咨询(上海)有限公司创始人兼总经理Mr. Sebastian Frey和赛默飞世尔科技中国有限公司战略与业务发展副总裁罗兆雄先生走进课堂,与同学们分享中学习到人类感知、决策和易犯错误的背后原理。


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学习反馈

 - 2021级iMBA学员 封逸琦 - 


Sabastian&Jason的课堂生动有趣,通过一道乘法题和一张愤怒的脸让我们了解了系统1和系统2的区别,系统1负责快思考,系统2负责慢思考。希望未来能将课堂上学习到的内容更好的运用到工作和生活中去。最好的体验是buy1 get 1free,Alan贴心的找来了两位嘉宾,最后的Panel环节也非常精彩。



 - 2021级iMBA学员 薛丹 - 


Strategy itself is simple to say, but complicated to form the right direction with the right implementations; via learning from the guest speech and introduction for the success factors, we learn structural problem solving strategy, framing problem, presenting skills to get ideas well shared; it helps me also to learn how to form own career strategy and how to downsize goal into each single way to get it achieved with strategic methods.


During the presentation and mutual interaction, we get to learn external experienced expert from different company it’s shared mindset and their actual summary of the helpful strategic solution when we see problems and solve problems with possible effective methods.



 - 2021级iMBA学员 李桂芳 - 


Thinking fast or slow is interesting and intuitional. Arrangement of questions can boost priming effect and be used for upper management of your bosses and Customers!Thanks a lot for Sebastian's sharing!

Strategic thinking is one of key factors for success. Effectively framing problem is a very good and critical point to start the process. Making full use of strategic thinking can facilitate smart decision and movement in daily work. Much appreciated Jason's sharing as well.

Last and mostly importantly, much thanks to Professor Alan to bring both distinguished guests with us!I had a lot of fun from this joint class program!


 - 2021级iMBA学员 刘慧敏 - 


Through this study, I understand that human psychological behavior can analyze more data to help us make better decisions. Psychological behavior plays a key role not only in the communication between company leaders, but also in the whole team.


Different perspectives on strategy can lead to different outcomes. Thank you very much for this sharing, which is also the best practice. I hope the school will organize more activities to involve us in practical enterprises.


“双师同堂”是上海财经大学iMBA项目课堂教学的一种创新模式,兼具中方上海财经大学的财经特色和美方韦伯斯特大学的国际化,由授课教授邀请企业家或行业专家走进课堂 ,将学术理论与行业实践相结合,通过学习企业家管理经验、企业战略、企业运营、市场策略、行业研究和最新案例分析等,促进MBA学习的实践应用。



上财iMBA项目(即上海财经大学-美国韦伯斯特大学合作举办国际MBA项目),创办于1996年,是最早获教育部批准的中外合作MBA学位教育项目之一,已连续第27年招生。采用美式申请制,项目自主招生,无需参加全国联考,全面考核学员的综合素质,管理经验及英语应用能力,择优录取。项目采取学分制,无论文写作,毕业后获美国MBA硕士学位,中国教育部学历学位权威认证。

【招生电话】021-55968289 / 65443025

【考试报名】https://usercenter.sufe.edu.cn/Apply/Account/iMBALogin