WU FANG
Associate Professor (tenured)
Phone:65906923 Email:wu.fang@mail.shufe.edu.cn
Major Research Interests
Data-driven Marketing, Market Structure Analysis, Modeling of Consumer Choice, Market Segmentation and Competitive Strategy
Education

University of Alberta School of Business, Marketing, Ph.D.

University of Alberta School of Economics, Economics, Master

Huazhong University of Science and Technology School of Economics,Economics, Bachelor

Research

Qiang Cai,Fang Wu, Xiaorong Li (2021), "The New Taxing Right and Its Scope Limitations: A Theoretical Reflection", Intertax, 49(3), 210-222.


Qi Sun, Fang Wu, Rajdeep Grewal, Shanjun Li (Equal Contribution) (2020), “Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China‘s Automobile Market”, Management Science, Accepted

 

Fang Wu, Qi Sun, Shanjun Li, Rajdeep Grewal (Equal Contribution) (2019), “Brand Names and Consumer Demand: Evidence from China’s Automobile”, Journal of Marketing Research, 56(1), 158-175.

 

Fang Wu, Joffre Swait, & Yuxin Chen (2019), “Feature-Based Attributes and the Roles of Consumers’ Perception Bias and Inference in Choice”, International Journal of Research in Marketing, 36(2), 325-340.


Qi Sun, Fang Wu (2016), "Warranty Regulation and Consumer Demand: Evidence from China's Automobile Market", Journal of Regulatory Economics, Vol. 49 , No. 2 , pp.152-171


Hong Liu, John A. Rizzo, Qi Sun, Fang Wu (2015), "How Do Smokers Respond to Cigarette Taxes? Evidence From China′s Cigarette Industry", Health Economics, 24(2), 152-171.

 

Andre De Palma, Robin Lindsey, Fang Wu (2008), "Private Operators and Time-of-Day Tolling on a Congested Road Network", Journal of Transport Economics and Policy, Vol. 3 , No. 42 , pp.397-435 .