Undergraduate Programs Overview

Date:2025-09-17 Views:21212

We currently have approximately 1,000 undergraduate students and enroll approximately 250 new undergraduate students each year.

We offer six undergraduate degree programs, which are as follows:
    Business Analysis
    Strategic Management
    Marketing
    Human Resources Management
    Business Administration and Statistics Dual Degree
    International Economics and Trade

COB adheres to its undergraduate talent development philosophy of "solid academic foundation, global perspective, and innovative spirit" while fully and rigorously implementing the "43 Model for Cultivating Top-tier Outstanding Innovative Talents". Defined by "a multi-faceted curriculum, diversified development approaches, immersive learning experiences, and competency cultivation," it focuses on priorities such as the digital transformation of education, the nurturing of top-tier innovative talents, the development of an independent textbook system, interdisciplinary integration of programs, and the further enhancement of general education. It advances the high-quality development of undergraduate education in a systematic, holistic, and coordinated manner, with a commitment to nurturing future business leaders capable of thriving in global competition and endowed with exceptional innovation capabilities and leadership acumen.