Tian Ding
Assistant Professor
Phone:65906652 Email: tian.ding@sufe.edu.cn
Major Research Interests
Consumer Behavior, Judgment and Decision-Making, Self-Control, Ritual, Creativity
Education

2015, University of Alberta, Marketing, Ph.D.

2010, Hubei University, Business Management (with honors), M.S.

2007, Hubei University, Business Administration (with honors), B.A.

Employment

06/2018 - Present, Assistant Professor, College of Business, Shanghai University of Finance and Economics

08/2015 - 05/2018, Assistant Professor, Economics and Management School, Wuhan University

Research

[1]Tian, Allen Ding, Juliana Schroeder, Gerald Haeubl, Jane Risen, Michael Norton, and Francesca Gino (2018), “Enacting Rituals to Improve Self-Control,” Journal of Personality and Social Psychology, 114 (6), 851-876.


[2]Zhou, Ming, and Ding Tian (2010), “An Integrated Model of Influential Antecedents of Online Shopping Initial Trust: Empirical Evidence in Low-Trust Environment,” Journal of International Consumer Marketing, 22 (2), 147-167.

Grant

National Natural Science Foundation of China (Grant No.71602150), 2017/01-2019/12