B.A. Journalism and Communication, Tsinghua University, 2015 

B.S. Economics, Tsinghua University, 2015

M.E.M. Energy and Economics, Duke University, 2017

Ph.D. Management Science and Engineering, Tsinghua University, 2024

Yan Cheng, Shaochong Lin*, and Zuo-Jun Max Shen. "From Social to Purchase: Customer Selection in Social Group Buying." Production and Operations Management 34.6 (2025): 1512-1530.

Yan Cheng*, Jingbo Wang*, Xinyu Cao*, Zuo-Jun Max Shen, and Yuhui Zhang. "A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection. " Forthcoming in Marketing Science. (The first three authors contribute equally)

Personal Website:

https://yanchengom.github.io/

Economics Data and Methods (Graduate Level)
Econometrics (Undergraduate Level)
Literature Reading and Research (Graduate Level)
Economic Theory and Practice (Graduate Level, in English)