2013-2019, University of Rochester, Business Administration, PhD

2010-2013, Southeast University, Industrial Economics, MS

2006-2010, Guangdong University of Foreign Studies, English for Business, BA

2025.07-present, Shanghai University of Finance and Economics, College of Business, Associate professor of marketing

2019.07-2025.06, Tongji University, School of Economics and Management, Assistant professor of marketing

1. Nan Li, Avery Haviv, Mitchell J. Lovett (2025) Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry. Marketing Science 44(4):894-915.

2. Avery Haviv, Yufeng Huang, Nan Li (2020) Intertemporal Demand Spillover Effects on Video Game Platforms. Management Science 66(10):4788-4807.

1. Shanghai Pujiang talents program (2020PJC111), 2020-2022